Trackify

NOTE: The InterCart integration is now in full release!

If you have installed the "beta" release before, please update the Trackify script in Intercart!

Detailed instructions and the updated integration script can now be found inside the Trackify admin area. You can access it from your Trackify app:

Important information on how TrackifyX treats funnel events in Intercart:

On the first page of checkout in Intercart, Trackify fires InitiateCheckout - only when the Setting for "Initiate Checkout On Button Click" is turned OFF in Trackify, otherwise the IC event will fire on the button click that leads to the checkout page.

AddPaymentInfo event fires on the button click of the 2nd checkout step page.

Purchase event fires on the button click of the 3rd checkout step page. This event is hard to see in Facebook Pixel Helper as the pixel helper screen will be blank once the upsell page loads. This Purchase event includes the full transaction value of the initial purchase, and shows content_name: Trackify IC InitialPurchase...

On the Order confirmation page Trackify fires another Purchase event which contains only the value of any products that were purchased in any upsell steps. It shows content_name: Trackify IC PostPurchase...

1. On the first page of checkout in Intercart, Trackify fires InitiateCheckout - only when the Setting for "Initiate Checkout On Button Click" is turned OFF in Trackify, otherwise the IC event will fire on the button click that leads to the checkout page.
2. AddPaymentInfo event fires on the button click of the 2nd checkout step page.
3. Purchase event fires on the button click of the 3rd checkout step page. This event is hard to see in Facebook Pixel Helper as the pixel helper screen will be blank once the upsell page loads. This Purchase event includes the full transaction value of the initial purchase, and shows content_name: Trackify IC InitialPurchase...
4. On the Order confirmation page Trackify fires another Purchase event which contains only the value of any products that were purchased in any upsell steps. It shows content_name: Trackify IC PostPurchase...

The additional Purchase event helps with optimization of your campaigns. You can create Custom Conversions to show Initial sales and upsells in separate columns in Ads Manager reports, or if you want to optimize your campaigns only for the Initial sale.