Note: Quick-reference screen shots for the Custom Conversion filter settings we recommend in the first video are at the bottom of this article. If you need detailed instructions, please watch the videos!

How to create Custom Conversions for Upsell Funnels

In this video you can learn how to set up Custom Conversions so you can track funnel upsell and downsell events in your Facebook Reports. To learn more about how Trackify fires Purchase events for upsell funnels, click here.

How to Insert Custom Conversions into Ads Manager Reports

For part 2 of this video, check out here how you can use these Custom Conversions to pull them into your Ads Manager reporting, and even to optimize your ad sets with them:

Quick-Reference Screen Shots for Custom Conversion Filters:

For Initial Purchases, you can use this filter setting:

The following setting will capture all up- and downsells:

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