What Is Server-Side Tracking?
Server-side tracking sends events directly from the Trackify server to the advertising platform instead of relying only on the browser event.
For example, when a Shopify order is placed:
A browser event may fire from the customer’s device
A server-side event is sent securely from Trackify’s server
Both events contain the same event ID, allowing platforms like Facebook or TikTok to de-duplicate them automatically.
How Server-Side Events Work in Trackify
Trackify sends both browser and server events for the same action (like Purchase).
Ad platforms detect duplicate event IDs and count only one final conversion, ensuring:
No double counting
Maximum data reliability
Method 1: Enable Server-Side API (Normal Method – Login)
This is the recommended and easiest method when your Facebook account is connected to Trackify.
Steps
Open Trackify → Facebook section
Log in with your Facebook account
Go to Tracking Pixel
Select the checkbox for the pixel you want to enable SS API for
Click the three-dot (⋮) More Actions button on the right
Click Enable SS API
✅ That’s it!
Server-side tracking is now automatically enabled, and Trackify handles everything in the background.
When to Use This Method
You have Facebook account access
Your pixel is connected via Facebook login
You want a fast, error-free setup
Method 2: Enable Server-Side API (Manual Method – Access Token)
Use this method if:
You cannot log in with Facebook
You are using TikTok or Snapchat
You prefer manual control over the setup
Step A: Open Pixel Settings in Trackify
Go to Trackify → Facebook
Select the pixel
Click the three-dot (⋮) More Actions
Click Edit Pixel
Step B: Enable Server-Side API in Trackify
In the Edit Pixel screen:
Enable the Server-Side API option
Locate the Access Token field
Keep this page open
Step C: Generate Access Token in Event Manager
For Facebook:
Open Facebook Events Manager
Go to Data Sources
Select your Pixel
Open Settings
Scroll to Conversions API
Click Set up direct integration
Click Generate Access Token
Copy the token
Step D: Save the Token in Trackify
Paste the copied token into the Access Token field in Trackify
Click Save / Update Pixel
⚠️ Important Note:
Access tokens are hidden for security.
Leave the field blank if you don’t want to change the existing token
Re-enter only if you want to update it
If you have any other questions, please reach out on live chat!