Step 1: Log in to Snapchat in Trackify X
Open Trackify X from your Shopify Admin.
Go to the Snapchat section from the left menu.
Click Login and sign in with your Snapchat Ads account.
Grant the required permissions.
Once connected, your Snapchat ad accounts and pixels will be available inside Trackify X.
Step 2: Add a Snapchat Master Pixel
Under the Tracking pixel tab, click Add pixel.
Select your Snapchat Organization.
Select your Ad Account.
Choose the Snapchat Pixel from the list.
Only pixels assigned to the selected ad account will appear.
Select Pixel Type →
Master pixel.Enable the server side API
Click Add pixel.
Pixel Types Explained
Master Pixel
Tracks all events for all products (recommended).Niche Tag Pixel
Tracks events only for products with selected product tags.Collection Pixel
Tracks events only when products from selected collections are involved.
Step 3: Add Snapchat Web Pixel Script (Customer Events)
This step ensures proper checkout and purchase tracking using Shopify’s Customer Events.
In TrackifyX settings, scroll down to the Custom Script section.
Click Copy to copy the script.
Click Go to Settings > Customer events.
In Shopify:
Go to Settings → Customer events
Click More actions → Custom pixels
Click Add custom pixel
Paste the copied script.
Click Save, then Connect to grant checkout access.
Return to Trackify X and click Next.
Step 4: Enable Trackify X App Embed (Required)
Go to the Trackify X Dashboard.
You’ll see a banner prompting you to Enable app embed.
Click Enable app embed.
Shopify Theme Editor will open:
Go to App embeds
Enable Trackify X
Click Save (top right).
If you have any questions or concerns, please feel free to reach out to us via Live chat in the app or email us anytime. We are always here to help!