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Trackify Time-On-Site Events (TrackifyXRetarget Events)

Trackify Time-On-Site events are an awesome feature that tracks user engagement on individual pages, types of pages, and across the entire user session in your shop. Use them to build advanced, highly engaged audiences.

Jabir avatar
Written by Jabir
Updated yesterday

What Are Time on Site Events?

Time on Site events track how long a visitor actively spends:

  • On a specific page (Time on Page)

  • Across the entire store session (Time on Site)

Unlike basic events such as ViewContent or AddToCart, these events help identify users who actually engaged with your content instead of bouncing quickly or leaving tabs open.

Time on Site events are custom events fired by Trackify that measure real user engagement. They allow you to build high-intent Custom Audiences and Lookalike Audiences based on engagement rather than simple page views.

What This Feature Does

When enabled, Trackify fires a custom event called:

TrackifyXRetarget

This event fires automatically:

  • At defined time intervals while the visitor remains active on your store

Event Timing

Events fire at increasing intervals:

  • 5 seconds

  • 10 seconds

  • 15 seconds

  • 30 seconds

  • Then every 30 seconds afterward

Events continue firing as long as the visitor remains active, helping you distinguish engaged users from low-intent traffic.

Why Time on Site Events Matter

Standard retargeting audiences often include:

  • Visitors who loaded a page briefly

  • Accidental clicks

  • Low-quality or disengaged traffic

Time on Site events allow you to:

  • Exclude disengaged users

  • Focus on visitors who spent meaningful time

  • Build higher-quality Custom Audiences

  • Create stronger Lookalike Audiences

  • Improve Dynamic Product Ad (DPA) performance

Event Parameters Explained

Each TrackifyXRetarget event includes three parameters that can be used for audience creation:

1. content_time_on_page

  • Time (in seconds) spent on the current page

  • Resets when the visitor navigates to another page

2. content_time_on_site

  • Total time (in seconds) spent during the entire session

  • Continues counting across pages

3. content_page

  • Page type where the event fired

  • Common values:

    • product

    • collection

    • cart

These parameters provide precise control when building engagement-based audiences.

Enabling Time on Site Events

  1. Open Trackify

  2. Go to Settings

  3. Enable Time Tracking

  4. Save settings

  5. Refresh your store pages

Once enabled, events begin firing immediately and can be verified using Meta Pixel Helper.

How to Disable Time on Site Tracking

If you do not want these events to fire:

  1. Open Trackify

  2. Go to Settings

  3. Disable Time Tracking

  4. Save settings

After disabling:

  • TrackifyXRetarget events stop firing

  • No new Time on Site data is sent from your store

This is useful if you want to pause tracking or simplify your event setup.

Building Custom Audiences with Time on Site Events

Step 1: Open Custom Audience Builder

  • Go to Trackify → Facebook Tools → Audience Manager

  • Select:

    • Ad Account

    • Pixel

Step 2: Select Event Type

  • Choose TrackifyXRetarget (custom event)

Step 3: Add Engagement Rules

Example audience:

  • content_time_on_page greater than 15 seconds

  • content_time_on_page less than 300 seconds (5 minutes)

This filters out:

  • Bounces

  • Idle tabs

  • Inactive sessions

⚠️ Make sure the rule logic is set to ALL, not ANY.

Targeting Specific Page Types

You can further refine audiences using the content_page parameter.

Example:

  • content_page contains product

This creates an audience of users who:

  • Spent 15–300 seconds

  • On product pages only

Creating Multiple Audiences at Once

Trackify’s bulk audience builder allows you to:

  • Select multiple lookback periods (e.g., 3, 14, 30, 120 days)

  • Automatically generate separate audiences for each timeframe

This is useful for:

  • Testing recency

  • Retargeting vs. prospecting

  • Lookalike audience creation

Verifying Audiences in Facebook

After creation:

  • Click an audience name in Trackify

  • Facebook Audience Manager opens automatically

You can:

  • View audience rules

  • Edit conditions

  • Confirm logic and compliance

This confirms that Trackify builds audiences exactly as Facebook does.

Using Time on Site Audiences for Lookalike Audiences

  1. Go to Audience List

  2. Select one or more Time on Site audiences

  3. Click Create Lookalike Audience

  4. Choose:

    • Country

    • Size (e.g., 1%, 2%, 5%)

Trackify automatically creates:

  • Multiple Lookalike Audiences

  • Each based on high-engagement users

These Lookalikes are significantly more qualified than traffic-based Lookalikes.

Enhancing Dynamic Product Ads (DPAs)

Facebook DPAs normally retarget users based on:

  • ViewContent

  • AddToCart

  • Purchase

To narrow DPAs using Time on Site audiences:

  1. Set up your normal DPA audience

  2. Open Advanced Options

  3. Add a Custom Audience filter

  4. Select a Trackify Time on Site audience

Result:

  • Ads shown only to engaged users

  • Higher CTR

  • Better ROAS

Important Notes When Creating Rules

  • content_time_on_page and content_time_on_site are numeric values

  • Use:

    • Greater than

    • Less than

    • Greater than or equal

    • Less than or equal

  • Do not use contains for time values

  • If using multiple rules, always confirm logic is ALL, not ANY

Summary

  • Time on Site tracking fires TrackifyXRetarget events automatically

  • Events measure real user engagement

  • Includes page time, session time, and page type

  • Can be enabled or disabled anytime from Trackify settings

  • Used to build stronger Custom Audiences, Lookalikes, and DPA targeting

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