The TrackifyX Custom Audience Builder has powerful capabilities to create more refined audience rules - in bullk.

In this article, let's go over the diffrent ways to chain multiple rules together to create refined conditions for custom audiences.

Case 1 - Using "ANY": When using the "Include Any" setting, all events that have a match of at least one of the rules specified will be a match.

For example here, all products that have a tag containing the word "dog" will fit, as well as all products that have a tag containing "t-shirt'.

In this particular case, you could have also just typed in "t-shirt" as a second term in the first rule. That would be the SAME result: 

Sidenote: If you just use a single Rule (like in the last screen shot above), the selection of Any vs All has no effect. The results will be the same.
​
However, if you use DIFFERENT Event Parameters you would need to use separate rules for each value, like here:

This would include all products that have a tag containing the word "dog", as well as all products that are in the collection named "t-shirt'.

Case 2 - Using "ALL": When using the "Include All" setting, matching events have a to match each of the rules specified.

Meaning: Products that have a tag that contains the word "dog" and ALSO have a tag containing the word "t-shirt".

And below: Products that have a tag that contains the word "dog" and ALSO are included in the Collection "t-shirt".