In this article, I will show you the fastest way to build Lookalike Audiences in Trackify in bulk. You can build large numbers of LAAs from multiple CAs with the click of a single button.
Note that selecting multiple CAs does NOT combine the audiences into one LAA, but rather creates separate LAAs for each CA.
Step 1:
Go to Snapchat, Under Audience
Select CA in the Filters
Step 2:
Select the Custom Audiences as the Base Audience
Click on "Create LAA From Selected"
Step 3:
Give Audience Name
Select Ad account
Give "Description" of LLA
You can select the Base Audience (CA created in Trackify)
Select Retention in days
Snapchat offers three different types of lookalike audiences: similarity, balance, and reach. Similarity looks for the closest resemblance to your target audience, balance targets a mid-size audience that balances resemblance and reach, while reach searches for the broadest audience.
Select Countries
Click on "Create Lookalike Audience"
If you have any questions or concerns, please feel free to reach out to us via Live chat in the app or email us anytime. We are always here to help!