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How to setup snapchat custom audience with Trackify

Advanced syntax and strategies for your CAs

Support avatar
Written by Support
Updated over a year ago

Step 1:

Go to Snapchat, then go to Audience, and then click on "Create Custom Audience"

Step 2:

  • Give Audience Name

  • Select Ad account

  • Give "Description" of the CA

  • Source Type:

    SAM: The Snapchat Ads product provides a way to target advertisements to a global audience and drive meaningful results. Segment's integration with Snapchat Ad's Snap Audience Match (SAM) enables Segment customers to sync audiences created in Engage with Snapchat Advertising.

    Pixel: Pixel is whoever reached through a particular pixel

  • Select Retention Days: Specify the number of days for which to keep data in the destination

  • Click on "Create Custom Audience"

Facebook and TikTok platforms also have custom audience builders, must check this feature.

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