In this article, I will show you the fastest way to build Lookalike Audiences in Trackify in bulk. You can build large numbers of LAAs from multiple CAs with the click of a single button.
Note that selecting multiple CAs does NOT combine the audiences into one LAA, but rather creates separate LAAs for each CA.
Step 1:
Go to TikTok, Under Audience
Select CA in the Filters
Step 2:
Select the Custom Audiences as the Base Audience
Click on "Create Lookalike Audience"
Step 3:
Give Audience Name
Select Ad account
Select Source Audience (Custom Audience)
Select Audience Sub Type:
Reach & Frequency: Reach & Frequency (R&F) is a campaign buying type on TikTok Ads Manager that lets you control the audiences you reach and the number of times they are exposed to your ad messaging before delivery.
Normal: Is the default subtype
Select "Contain Source"
Omit source means your Lookalike Audience will not include the Custom Audience you are basing it on Your ads will be shown only to your Lookalike Audience and not to your Custom Audience.
Contain source means your Lookalike Audience will include the Custom Audience you are basing it on Your ads will be shown both to your Lookalike Audience and your Custom Audience.
Select System:
IOS, ANDROID, or ALL (both)
Placement:
This means to which platform do you need to create the Lookalike audience for ads you placed
Select Locations
Select "Audience Size":
Creating Broad Lookalike Audience increases the potential reach with moderate similarity between the lookalike audience and the source audience. Creating the Narrow Lookalike Audience helps find users who have the highest level of similarity with your source audience but the size of potential audiences in Narrow Lookalike will be relevancy smaller than Broad/Balance Lookalike.
The size of the Lookalike Audience is based on the user base of the market you specified and the scale you selected (Narrow, Balanced, and Broad).
The minimum size of the source audience for Lookalike creation is 100.
Click on "Create Lookalike Audience"
If you have any questions or concerns, please feel free to reach out to us via Live chat in the app or email us anytime. We are always here to help!