Trackify tracking tags allow you to group products, segment pixel data, and control which products trigger specific pixels. These tags power Niche Tag Pixels, analytics by tag, audience segmentation, and catalog control.
Supported Tracking Tag Formats
Trackify recognizes Shopify product tags that start with either:
pp_rr_track_
Both formats are treated exactly the same by Trackify.
Examples
pp_winter pp_toy rr_track_dog pp_jewelry
Tag Rules (Important)
Do not use spaces
Do not use special characters
Use only letters, numbers, underscores, or dashes
What Is a Niche Tag Pixel?
A Niche Tag Pixel tracks events only for products that contain a specific Shopify product tag.
You control what the pixel tracks simply by adding or removing tags from products.
How Niche Tag Pixels Work
Example
You tag certain products as:
pp_winter
A Niche Tag Pixel configured with pp_winter will:
✅ Track events only for products with that tag
Common Ways to Tag Products
You can tag products using multiple dimensions at the same time.
1. By Interest / Niche
pp_dog pp_cat pp_beer pp_jewelry
2. By Season or Time
pp_winter pp_summer pp_black_friday
3. By Product Type or Category
pp_mugs pp_shirts pp_posters
4. By Attributes
pp_red pp_blue pp_kids pp_adults
5. Functional Tags
pp_best_seller pp_exclude rr_track_exclude
You don’t need to define everything upfront. Start simple and expand as your ad strategy evolves.
When to Use a Niche Tag Pixel
✅ Best for:
Niche-specific campaigns
Product-line isolation
Precise retargeting
Cleaner analytics and optimization
Niche Tag Pixels help prevent unrelated products from polluting pixel data.
How to Set Up a Niche Tag Pixel
Step 1: Create the Product Tag in Shopify
Log in to Shopify Admin
Go to Products
Open the product you want to track
In the Tags section, add a tag using this format:
pp_product_tag
Example:
pp_toy
Click Done, then Save
Repeat this for all products you want tracked by the Niche Tag Pixel.
Step 2: Add the Niche Tag Pixel in Trackify
Log in to your Trackify dashboard
Go to Pixels
Click Add Pixel
Select Pixel Type: Niche Tag Pixel
In Tag Matching, enter the exact Shopify tag
pp_toy
Click Save Pixel
✅ The pixel will now track events only for products with that tag.
Important Notes
Tags must match exactly (case-sensitive)
Products can have multiple tags
Avoid assigning the same product to conflicting pixels
Niche Tag Pixels work independently from the Master Pixel
Summary
Tracking tags control product-level tracking
pp_andrr_track_formats are equivalentNiche Tag Pixels fire only for tagged products
Ideal for isolating niches and improving optimization
Setup requires:
Tagging products in Shopify
Matching the same tag in Trackify
Start by watching this video and let us know in the Trackify chat if you have any questions!