1. Master Pixel
The Master Pixel tracks all events for all products across your entire store.
No filters
No restrictions
Works like a standard Meta (Facebook) Pixel
Example
You run a store selling:
Clothing
Accessories
Shoes
The Master Pixel will track events for every product, regardless of category, collection, or tag.
✅ Best for:
General tracking
Full-store retargeting
Broad Lookalike Audiences
2. Niche Tag Pixel
The Niche Tag Pixel tracks events only for products that contain a specific Shopify product tag.
You control tracking by applying a tag to selected products.
Example
You tag certain products as: pp_winter
A Niche Tag Pixel configured with pp_winter will:
Track events only for those tagged products
Ignore all other products (e.g., summer items)
✅ Best for:
Niche-specific campaigns
Product-line isolation
Precise retargeting and analytics
3. Collection Pixel
The Collection Pixel tracks events only for products that belong to selected Shopify collections.
It behaves like a Master Pixel, but only within the assigned collections.
Example
You create a Collection Pixel for:
Shoes Collection
This pixel will:
Track events for shoe products only
Ignore products outside the Shoes collection (e.g., accessories)
✅ Best for:
Collection-based campaigns
Seasonal or category-level tracking
Key Differences at a Glance
Pixel Type | What It Tracks |
Master Pixel | All products on the store |
Niche Tag Pixel | Only products with a specific tag |
Collection Pixel | Only products in selected collections |
How to Set Up a Niche Tag Pixel
Step 1: Create the Product Tag in Shopify
Log in to Shopify Admin
Go to Products
Open the product you want to track
In the Tags section, add a tag using this format:
pp_product_tag
Example:
pp_toyClick Done, then Save
Repeat this for all products you want tracked by the Niche Tag Pixel.
Step 2: Add the Niche Tag Pixel in Trackify
Log in to your Trackify dashboard
Go to Pixels
Click Add Pixel
Select Pixel Type: Niche Tag Pixel
In Tag Matching, enter the exact Shopify tag
Example:
pp_toy
Click Save Pixel
✅ The pixel will now track events only for products with that tag.
Need Help?
If you have questions or need assistance:
Use Live Chat inside the app
Or email us directly from the Trackify dashboard
We’re always here to help 🚀