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Inflated Purchase Events from Pixel Hacking
Inflated Purchase Events from Pixel Hacking

What you can do to filter out "hacked" Purchase events

Cristal avatar
Written by Cristal
Updated over 4 years ago

Tell tale signs of "Hacked Purchase events" are random conversion values that you don't actually have in your shop. Also, if you spot Purchase events that were fired on random pages in your shop, like product pages etc... Nefarious competitors fire purchase events on your site to get onto your remarketing list, or sometimes even just to mess up your reporting. Check out this Facebook Live replay for details:

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