Server-Side Purchase events are used to better track ad attribution for each Shopify order. This is accomplished by sending a tracking event for each order to the TikTok Pixel directly from the Trackify server. These events double up on any browser events that fire for the same orders, but Trackify sends both the browser and server events so that they can be de-duplicated by TikTok.
Enable Server-Side API
You can enable the server-side API by clicking the green pencil icon on the pixel engine page.
Check the API box.
Once enabled, you can check the server-side value in the SS API stats and in the ad account (event funnel statistics).
Choose a date and order in the SS API stats for tiktok:
If you have any other questions, please reach out on live chat!