How Purchase Value Works by Default
By default, Trackify sends the exact amount the customer paid at checkout with every Purchase event.
This includes:
Product prices
Taxes
Shipping costs
Discounts or coupons
In simple terms:
Facebook receives the same total that appears on the Shopify order.
This setup works well for most stores and requires no changes.
What the Purchase Value Modification Does
Trackify includes an advanced setting that lets you send a percentage of the actual purchase value instead of the full amount.
100% = Default (no change)
Below 100% = Reduced value sent to Facebook
This change affects future purchases only. Past data cannot be changed.
Why Would You Change the Purchase Value?
There are two common reasons merchants use this feature.
Example 1: Reporting Profit Instead of Gross Revenue
Let’s say:
A customer places a ₹10,000 order
Your product cost + shipping + fulfillment = 30%
Your actual profit = 70%
If you want Facebook to reflect your real earnings, you can:
Set the Purchase Value Percentage to 70
Result:
Facebook receives ₹7,000 instead of ₹10,000
ROAS inside Ads Manager is closer to true profit performance
This helps you make better scaling decisions without manual calculations.
Example 2: Sending a Lower Value for Testing
Some advertisers prefer to send less revenue data to Facebook.
For example:
Set Purchase Value Percentage to 10
If a customer pays ₹10,000:
Facebook receives ₹1,000
Why this is useful:
You can easily calculate real ROAS by multiplying by 10
Keeps full revenue amounts private
Used by some advertisers for delivery or performance testing
How to Change the Purchase Value in Trackify
Open Trackify
Go to Settings
Find Price value reporting %
Set your desired number (e.g., 70 or 10)
Save your settings
That’s it. All future Purchase events will use the new value.
Important Things to Know
This does not change Shopify order totals
Customers are charged the full amount as usual
This only affects what is sent to Meta (Facebook)
Past Purchase events cannot be updated
You can change the percentage anytime