The concept of One-Click-Upsell apps in Shopify

Both OCU and CartHook are apps that handle the checkout pages on their own vs using Shopify's own checkout pages at checkout.shopify.com in your store.

Because of this, these apps cannot use the basic Shopify pixel integration in the checkout and thank-you pages at all, and have instead implemented their own Facebook pixel codes. With that, only the initial transaction is showing as a standard "Purchase" event. Any upsell or downsell transactions are showng custom events (non-standard.)

The TrackifyX Advantage

With TrackifyX, we decided to use standard Purchase events for every sale in the upsell funnels. This has the significant advantage that Facebook campaigns that are optimized for Purchase events will get more optimization data with every upsell or downsell conversion that happens in the funnel.

Since campaigns can only be optimized for a single event at a time, the "native" pixel implementation shows no difference between a customer who only buys the initial offer, and a customer who adds several upsells. This problem is solved by the TrackifyX implementation.

You could still build Custom Audiences (and even Custom Conversions) based on only the FirstUpsell events (for example). The funnel positions of the events are included in the content_name value. (For details click here!)

Of course, Trackify includes all of the special event data, such as rr_track tags and category values in all funnel events, and also fires any additional pixels that are set up in your Trackify account.

Trackify always sends the total transaction value for all Purchase events, including Shipping, Taxes, and any discounts used. That's true, too, for the Purchase events in the upsell funnel apps. Any settings in the upsell apps that would modify this are not active with the Trackify integration.

Additional ViewContent Events

In addition to Purchase events, TrackifyX sends ViewContent events on each upsell/downsell offer page. This allows you to build custom audiences and retargeting based on which products the users have seen in the funnel steps.

Further reading: If you wish to report less than the full transaction value for you Purchase events, you can modify the overall value reporting in the Trackify Advanced Settings tab. There you can choose a percentage of actual value. (Click here for details!)

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