The new auto-matching feature in Facebook can lead to reporting overages if it is enabled without carefully checking what it does.

When you see a strange symbol like this in pixel helper, that is a conversion event that is tracked by auto-matching:

Here are step-by-step screen shot instructions for disabling this feature in Facebook:

In the Trackify Pixel Engine page click on the Events Manager link.

In the Events Manager, click on Settings and scroll down to the "Event Setup":

Make sure the switch under "Track Events Automatically Without Code" is set to OFF!

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